Ram Trucks Superbowl commercial

When Ram released their new commercial ad for the new trucks, during the Super Bowl, I thought it was a well designed and crafted commercial. Until i heard Martin Luther King Jr speech come up during it. I think that using MLK is very much in poor taste. To use a man's words, someone who fought for equality among races and played a key role in getting our country to give people of color the rights they deserve. All to sell a truck. That is disrespectful and shows a lack of respect for what MLK really meant for the county, and MLK's family stating that they had nothing to do with the publishment of the ad, reveals that Ram didn't even get suitable permission.